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",["$","a",null,{"href":"https://rmc.bfmtv.com/conso/alimentation/c-est-quoi-le-crousti-ce-nouveau-plat-de-fast-food-qui-rend-fous-les-jeunes_AN-202509160431.html","target":"_blank","rel":"noopener noreferrer","className":"text-blue-600 underline hover:text-blue-800 break-all","children":"https://rmc.bfmtv.com/conso/alimentation/c-est-quoi-le-crousti-ce-nouveau-plat-de-fast-food-qui-rend-fous-les-jeunes_AN-202509160431.html"}],","," ",["$","a",null,{"href":"https://clodonews.com/2025/09/15/tasty-crousty-pourquoi-les-dobermans-raffolent-de-ce-fast-food-riz-poulet-au-gout-douteux/","target":"_blank","rel":"noopener noreferrer","className":"text-blue-600 underline hover:text-blue-800 break-all","children":"https://clodonews.com/2025/09/15/tasty-crousty-pourquoi-les-dobermans-raffolent-de-ce-fast-food-riz-poulet-au-gout-douteux/"}]]}],["$","h3",null,{"className":"text-lg font-semibold text-foreground mt-6 mb-3","children":"Impact Social et Médiatique"}],["$","p",null,{"className":"text-muted-foreground leading-relaxed","children":"Le phénomène Crousti génère des événements sociaux majeurs :"}],["$","ul",null,{"className":"list-disc list-inside space-y-2 text-muted-foreground my-4","children":[["$","li",null,{"children":[["$","strong",null,{"children":"Plus de 500 personnes"}]," se déplacent en moyenne lors des ouvertures"]}],["$","li",null,{"children":[["$","strong",null,{"children":"700 personnes"}]," présentes lors de l'ouverture récente d'Angers"]}],["$","li",null,{"children":"Émeutes et bousculades lors d'événements promotionnels"}],["$","li",null,{"children":[["$","strong",null,{"children":"Plus de 200 000 abonnés"}]," sur les réseaux sociaux pour Krousty Sabaïdi"]}]]}],["$","p",null,{"className":"text-sm text-blue-600 mt-2","children":["Source :"," ",["$","a",null,{"href":"https://www.kroustyresto.fr/franchise","target":"_blank","rel":"noopener noreferrer","className":"text-blue-600 underline hover:text-blue-800 break-all","children":"https://www.kroustyresto.fr/franchise"}],","," ",["$","a",null,{"href":"https://www.instagram.com/reel/DPYiimRjNH5/","target":"_blank","rel":"noopener noreferrer","className":"text-blue-600 underline hover:text-blue-800 break-all","children":"https://www.instagram.com/reel/DPYiimRjNH5/"}]]}],["$","h3",null,{"className":"text-lg font-semibold text-foreground mt-6 mb-3","children":"Tendance Généralisée du Poulet Frit"}],["$","p",null,{"className":"text-muted-foreground leading-relaxed","children":["Le succès du Crousti s'inscrit dans une tendance plus large du ",["$","strong",null,{"children":"poulet frit"}],", qui connaît une explosion en 2025 :"]}],["$","ul",null,{"className":"list-disc list-inside space-y-2 text-muted-foreground my-4","children":[["$","li",null,{"children":[["$","strong",null,{"children":"+63% d'augmentation des recherches"}]," liées au Korean Fried Chicken en France"]}],["$","li",null,{"children":[["$","strong",null,{"children":"+45% de mentions"}]," sur Deliveroo depuis janvier 2025"]}],["$","li",null,{"children":[["$","strong",null,{"children":"958 millions d'euros de chiffre d'affaires"}]," pour les fast-foods spécialisés dans le poulet en 2023, soit ",["$","strong",null,{"children":"62% de plus qu'en 2019"}]]}]]}],["$","p",null,{"className":"text-sm text-blue-600 mt-2","children":["Source :"," ",["$","a",null,{"href":"https://www.instagram.com/p/DL2d6PFNiaT/","target":"_blank","rel":"noopener noreferrer","className":"text-blue-600 underline hover:text-blue-800 break-all","children":"https://www.instagram.com/p/DL2d6PFNiaT/"}],","," ",["$","a",null,{"href":"https://www.lefigaro.fr/societes/kfc-chicken-street-mcdonald-s-le-poulet-nouvelle-coqueluche-des-fast-foods-20250228","target":"_blank","rel":"noopener noreferrer","className":"text-blue-600 underline hover:text-blue-800 break-all","children":"https://www.lefigaro.fr/societes/kfc-chicken-street-mcdonald-s-le-poulet-nouvelle-coqueluche-des-fast-foods-20250228"}]]}],["$","h2",null,{"className":"text-xl font-bold text-foreground mt-8 mb-4 border-b pb-2","children":"Modes de Consommation et Livraison"}],["$","h3",null,{"className":"text-lg font-semibold text-foreground mt-6 mb-3","children":"Évolution des Habitudes"}],["$","p",null,{"className":"text-muted-foreground leading-relaxed","children":"Les modes de consommation ont considérablement évolué avec :"}],["$","ul",null,{"className":"list-disc list-inside space-y-2 text-muted-foreground my-4","children":[["$","li",null,{"children":[["$","strong",null,{"children":"58% de taux de pénétration"}]," pour la livraison de repas en France"]}],["$","li",null,{"children":[["$","strong",null,{"children":"13% des consommateurs préfèrent être livrés"}]," (22% chez les 18-34 ans)"]}],["$","li",null,{"children":["$","strong",null,{"children":"37% privilégient les produits à emporter"}]}],["$","li",null,{"children":[["$","strong",null,{"children":"50% préfèrent les repas sur place"}]," (43% chez les 18-34 ans)"]}]]}],["$","p",null,{"className":"text-sm text-blue-600 mt-2","children":["Source :"," ",["$","a",null,{"href":"https://epsimas.com/marche-restauration-rapide/","target":"_blank","rel":"noopener noreferrer","className":"text-blue-600 underline hover:text-blue-800 break-all","children":"https://epsimas.com/marche-restauration-rapide/"}]]}],["$","h3",null,{"className":"text-lg font-semibold text-foreground mt-6 mb-3","children":"Prix et Budgets"}],["$","p",null,{"className":"text-muted-foreground leading-relaxed","children":"Les prix psychologiques en 2025 s'établissent à :"}],["$","ul",null,{"className":"list-disc list-inside space-y-2 text-muted-foreground my-4","children":[["$","li",null,{"children":[["$","strong",null,{"children":"Burger"}]," : 10,50 EUR (contre 9,32 EUR selon d'autres sources)"]}],["$","li",null,{"children":[["$","strong",null,{"children":"Pizza"}]," : 13,25 EUR (contre 11,91 EUR selon d'autres sources)"]}],["$","li",null,{"children":[["$","strong",null,{"children":"Kebab"}]," : 9,20 EUR"]}],["$","li",null,{"children":[["$","strong",null,{"children":"Sandwich en boulangerie"}]," : 6,92 EUR"]}]]}],["$","p",null,{"className":"text-sm text-blue-600 mt-2","children":["Source :"," ",["$","a",null,{"href":"https://epsimas.com/marche-restauration-rapide/","target":"_blank","rel":"noopener noreferrer","className":"text-blue-600 underline hover:text-blue-800 break-all","children":"https://epsimas.com/marche-restauration-rapide/"}],","," ",["$","a",null,{"href":"https://www.snacking.fr/actualites/7419-Speak-Snacking-/","target":"_blank","rel":"noopener noreferrer","className":"text-blue-600 underline hover:text-blue-800 break-all","children":"https://www.snacking.fr/actualites/7419-Speak-Snacking-/"}]]}],["$","h2",null,{"className":"text-xl font-bold text-foreground mt-8 mb-4 border-b pb-2","children":"Leaders du Marché"}],["$","h3",null,{"className":"text-lg font-semibold text-foreground mt-6 mb-3","children":"Classement par Chiffre d'Affaires"}],["$","ol",null,{"className":"list-decimal list-inside space-y-2 text-muted-foreground my-4","children":[["$","li",null,{"children":[["$","strong",null,{"children":"McDonald's"}]," : Environ ",["$","strong",null,{"children":"6,5 milliards d'euros"}]," avec 1 500 points de vente"]}],["$","li",null,{"children":[["$","strong",null,{"children":"Burger King"}]," : Environ ",["$","strong",null,{"children":"1,9 milliard d'euros"}]," avec 500 restaurants"]}],["$","li",null,{"children":[["$","strong",null,{"children":"KFC"}]," : Environ ",["$","strong",null,{"children":"825 millions d'euros"}]," avec 360 points de vente"]}]]}],["$","p",null,{"className":"text-sm text-blue-600 mt-2","children":["Source :"," ",["$","a",null,{"href":"https://www.innovorder.com/blog/leaders-sur-le-marche-de-la-restauration-rapide-en-france","target":"_blank","rel":"noopener noreferrer","className":"text-blue-600 underline hover:text-blue-800 break-all","children":"https://www.innovorder.com/blog/leaders-sur-le-marche-de-la-restauration-rapide-en-france"}]]}],["$","h2",null,{"className":"text-xl font-bold text-foreground mt-8 mb-4 border-b pb-2","children":"Perspectives et Défis"}],["$","h3",null,{"className":"text-lg font-semibold text-foreground mt-6 mb-3","children":"Opportunités Identifiées"}],["$","p",null,{"className":"text-muted-foreground leading-relaxed","children":"Le marché identifie plusieurs niches prometteuses :"}],["$","ul",null,{"className":"list-disc list-inside space-y-2 text-muted-foreground my-4","children":[["$","li",null,{"children":[["$","strong",null,{"children":"Fast food sain premium"}]," sous-exploité"]}],["$","li",null,{"children":[["$","strong",null,{"children":"Snacking du soir"}]," en développement"]}],["$","li",null,{"children":[["$","strong",null,{"children":"Concepts hybrides"}]," (containers, kiosques)"]}],["$","li",null,{"children":[["$","strong",null,{"children":"Digitalisation"}]," avec bornes interactives et applications"]}]]}],["$","p",null,{"className":"text-sm text-blue-600 mt-2","children":["Source :"," ",["$","a",null,{"href":"https://fr.accio.com/business/tendance-fast-food-2025","target":"_blank","rel":"noopener noreferrer","className":"text-blue-600 underline hover:text-blue-800 break-all","children":"https://fr.accio.com/business/tendance-fast-food-2025"}]]}],["$","h3",null,{"className":"text-lg font-semibold text-foreground mt-6 mb-3","children":"Défis Sectoriels"}],["$","p",null,{"className":"text-muted-foreground leading-relaxed","children":"Les principaux obstacles incluent :"}],["$","ul",null,{"className":"list-disc list-inside space-y-2 text-muted-foreground my-4","children":[["$","li",null,{"children":[["$","strong",null,{"children":"Hausse des prix"}]," (+20% entre 2019 et 2023)"]}],["$","li",null,{"children":[["$","strong",null,{"children":"Régulations sanitaires"}]," renforcées"]}],["$","li",null,{"children":[["$","strong",null,{"children":"Concurrence accrue"}]," entre les acteurs"]}],["$","li",null,{"children":[["$","strong",null,{"children":"Saturation progressive"}]," de certains segments"]}]]}],["$","p",null,{"className":"text-sm text-blue-600 mt-2","children":["Source :"," ",["$","a",null,{"href":"https://fr.accio.com/business/tendance-fast-food-2025","target":"_blank","rel":"noopener noreferrer","className":"text-blue-600 underline hover:text-blue-800 break-all","children":"https://fr.accio.com/business/tendance-fast-food-2025"}],","," ",["$","a",null,{"href":"https://modelesdebusinessplan.com/blogs/infos/consommation-burgers-france","target":"_blank","rel":"noopener noreferrer","className":"text-blue-600 underline hover:text-blue-800 break-all","children":"https://modelesdebusinessplan.com/blogs/infos/consommation-burgers-france"}]]}],["$","h2",null,{"className":"text-xl font-bold text-foreground mt-8 mb-4 border-b pb-2","children":"Conclusion"}],["$","p",null,{"className":"text-muted-foreground leading-relaxed","children":["Le marché du fast food français en 2025 se caractérise par une ",["$","strong",null,{"children":"maturité croissante"}]," avec des consommateurs plus exigeants et sélectifs. Si la pizza maintient sa domination absolue,"," ",["$","strong",null,{"children":"l'explosion du phénomène Crousti illustre parfaitement la capacité d'innovation"}]," du secteur et l'appétit de la jeune génération pour de nouveaux concepts culinaires."]}],["$","p",null,{"className":"text-muted-foreground leading-relaxed mt-4","children":["Le Crousti poulet n'est pas qu'une mode passagère mais représente"," ",["$","strong",null,{"children":"une véritable disruption"}]," dans l'écosystème fast food français, s'inscrivant dans la tendance plus large de l'essor du poulet frit asiatique. Avec des projections d'expansion ambitieuses et un engouement qui ne faiblit pas, ce segment pourrait bien redéfinir les codes de la restauration rapide française dans les années à venir."]}],["$","div",null,{"className":"mt-12 pt-8 border-t","children":[["$","h3",null,{"className":"text-lg font-bold text-foreground mb-4","children":"Sources"}],["$","div",null,{"className":"text-sm text-muted-foreground space-y-1 break-all","children":[["$","p",null,{"children":["[1]"," ",["$","a",null,{"href":"https://epsimas.com/marche-restauration-rapide/","target":"_blank","rel":"noopener noreferrer","className":"text-blue-600 underline hover:text-blue-800","children":"https://epsimas.com/marche-restauration-rapide/"}]]}],["$","p",null,{"children":["[2]"," ",["$","a",null,{"href":"https://propulsebyca.fr/idees-business/restauration-rapide/marche-restauration-rapide","target":"_blank","rel":"noopener noreferrer","className":"text-blue-600 underline hover:text-blue-800","children":"https://propulsebyca.fr/idees-business/restauration-rapide/marche-restauration-rapide"}]]}],["$","p",null,{"children":["[3]"," ",["$","a",null,{"href":"https://www.accio.com/business/fr/tendance-restauration-rapide","target":"_blank","rel":"noopener noreferrer","className":"text-blue-600 underline hover:text-blue-800","children":"https://www.accio.com/business/fr/tendance-restauration-rapide"}]]}],["$","p",null,{"children":["[4]"," ",["$","a",null,{"href":"https://www.rtl.fr/actu/economie-consommation/info-rtl-pizza-burger-tacos-qui-est-le-roi-du-snacking-7900484241","target":"_blank","rel":"noopener noreferrer","className":"text-blue-600 underline hover:text-blue-800","children":"https://www.rtl.fr/actu/economie-consommation/info-rtl-pizza-burger-tacos-qui-est-le-roi-du-snacking-7900484241"}]]}],["$","p",null,{"children":["[5]"," ",["$","a",null,{"href":"https://modelesdebusinessplan.com/blogs/infos/consommation-kebabs-france","target":"_blank","rel":"noopener noreferrer","className":"text-blue-600 underline hover:text-blue-800","children":"https://modelesdebusinessplan.com/blogs/infos/consommation-kebabs-france"}]]}],["$","p",null,{"children":["[6]"," ",["$","a",null,{"href":"https://www.accio.com/business/fr/tendance-fast-food-2025","target":"_blank","rel":"noopener noreferrer","className":"text-blue-600 underline hover:text-blue-800","children":"https://www.accio.com/business/fr/tendance-fast-food-2025"}]]}],["$","p",null,{"children":["[7]"," ",["$","a",null,{"href":"https://fr.accio.com/business/tendance-fast-food-2025","target":"_blank","rel":"noopener noreferrer","className":"text-blue-600 underline hover:text-blue-800","children":"https://fr.accio.com/business/tendance-fast-food-2025"}]]}],["$","p",null,{"children":["[8]"," 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